quoting Kingsolver on the price of food

How delusional are we, exactly? Insisting to farmers that our food has to be cheap is like commanding a ten-year-old to choose a profession and move out of the house now. It violates the spirit of the enterprise. It guarantees bad results. The economy of the arrangement will come around to haunt you. Anyone with a working knowledge of children would see the flaw in that parenting strategy. Similarly, it takes a farmer to understand the analogous truth about food production - that time and care yield quality that matters - and explain that to the rest of us. Industry will not, but individual market growers can communicate concern that they're growing food in a way that's healthy and safe, for people and a place. They can educate consumers about a supply chain that's as healthy or unhealthy as we choose to make it.